The University recognizes the appropriateness of advancing its mission through the use of advertising. This policy addresses advertising by the University through the use of external venues (i.e., newspapers, television, radio, Web sites, magazines, billboards, kiosks, poster placements, brochure distributions).
Important note: Whereas the University controls numerous venues that could be used to sell advertising space to others, such activity is considered “sponsorship” and is governed by separate policy section 7.1.29 Sponsorships.
University advertising is viewed as belonging to one of three categories: general University advertising, unit or event-specific advertising, and other advertising:
General University advertising is managed through the Division of University Advancement. All proposals for general advertising must be submitted to University Advancement for review and approval. In no case shall General Revenue funds be used for this type of advertising. Agency, restricted, and Foundation funds may be used for this type of advertising.
University units, programs, and special events may be promoted through advertising managed by the originating unit, program, or event. University Marketing and Communications will strive to coordinate all advertising to ensure consistency and accuracy of messages, maximization of institutional brand awareness, and cost-effectiveness to the University.
Such advertising should, when possible, include the identification of Illinois State University as the source. The identification of Illinois State University must conform to the Visual Identity Standards Policy. In no case shall General Revenue funds be used for this type of advertising. Agency, restricted, and Foundation funds may be used for this type of advertising.
Other advertising includes recruitment efforts, employment opportunity announcements, competitive bid opportunity announcements, and general posting of University phone numbers and other contact information. This type of advertising may be managed by the originating unit or program, however, certain such advertising might require other University unit review (i.e., employment opportunities might require Affirmative Action Office review).
University Marketing and Communications shall establish standards for typical, reoccurring advertisements such as employment opportunities. General Revenue funds, as well as agency, restricted, and Foundation funds, may be used for this type of advertising. This type of advertising should, when possible, include the identification of Illinois State University as the source. The identification of Illinois State University must conform to the Visual Identity Standards Policy.
Policy Owner: Office of University Advancement
Contact: Vice President for University Advancement (309-438-7681)
Revised on: 11/2005
