5.1.21 Advertisement or Sponsorship of Activities, Events, or Programs Involving Alcohol and/or Hemp-Based CBD

This policy applies to advertising of activities, events, or programs and to sponsorships by companies or entities associated with alcoholic beverages or hemp-based CBD when the activities, events, or programs are on university property or are affiliated with Illinois State University. This policy does not apply to units promoting awareness of alcohol abuse and/or substance abuse.

1. Advertising or sponsorship of activities, events, or programs involving cannabis is not permitted on property or at programs associated with Illinois State University.
   
   
2. Advertising or publicity of alcohol or hemp-based CBD products is not generally allowed on property or at programs associated with Illinois State University, unless the advertising or publicity complies with the requirements listed below.
   

   Promotional materials:

   1. may not support or be associated with Registered Student Organization activities held on campus.
   2. cannot contain any words, symbols, logos, pictures, or drawings that denote underage drinking or illegal activity.
   3. shall subscribe to the philosophy of harm reduction and legal use of alcohol and/or hemp-based CBD.
   4. may not be marketed specifically to students.
   5. shall not make reference to the amount of alcoholic beverages or hemp-based CBD products available. This includes advertising for any University event or program.
   6. shall not portray drinking or use of hemp-based CBD as a solution to personal or academic problems of students or as an enhancement to social, sexual, or academic status.
   7. will not contain demeaning sexual or discriminatory portrayals of individuals.
   8. may not promote alcohol or hemp-based CBD as the central theme or focus of the activity, including, but not limited to, the usage of terms such as “happy hour” or other language promoting drink specials.
   9. may not include or imply endorsement by the University.

   Additional Requirements:

   1. No substance shall be used as an inducement to participate in a University event and may not be offered as a prize or gift in any form of contest, raffle, or competition.
   2. In no way should advertising, publicity, sponsors, or sponsorships encourage intoxication.
   
   
   
3. Sponsorships/co-sponsorships of University and University-related activities, events, or programs by companies or entities in the alcohol or hemp-based CBD industry are prohibited without prior written approval of the President of the University or designee. Any such sponsorship/co-sponsorship will be governed by an appropriately approved and properly executed contractual agreement between the University and the third party. The agreement will include, at a minimum, the sponsor’s agreement to comply with this policy, the Sponsorship Policy 7.1.29 and any other applicable University policies.

Definitions

Cannabis has the meaning included in the Illinois Cannabis Regulation and Tax Act, 410 ILCS 705.  Cannabis means marijuana, hashish, and other substances that are identified as including any parts of the plant Cannabis sativa and including derivatives or subspecies, such as indica, of all strains of cannabis, whether growing or not; the seeds thereof, the resin extracted from any part of the plant; and any compound, manufacture, salt, derivative, mixture, or preparation of the plant, its seeds, or resin, including tetrahydrocannabinol (THC) and all other naturally produced cannabinol derivatives, whether produced directly or indirectly by extraction; however, "cannabis" does not include the mature stalks of the plant, fiber produced from the stalks, oil or cake made from the seeds of the plant, any other compound, manufacture, salt, derivative, mixture, or preparation of the mature stalks (except the resin extracted from it), fiber, oil or cake, or the sterilized seed of the plant that is incapable of germination. "Cannabis" does not include industrial hemp as defined and authorized under the Industrial Hemp Act. "Cannabis" also means cannabis flower, concentrate, and cannabis-infused products.

Hemp-based CBD or cannabinol refers to Cannabis and cannabis derived products regulated under the Industrial Hemp Act, 505 ILCS 89.

Hemp or industrial hemp means the plant Cannabis sativa and any part of that plant, whether growing or not, with a THC concentration of not more than 0.3 percent on a dry weight basis and includes any intermediate or finished product made or derived from industrial hemp.

Links

• 1.20 Alcohol Policy
• 1.29 Sponsorships